Safari Ltd®



Since 1982, Safari Ltd® has been a leader in producing "Toys that Teach®". Our mission is to teach children the importance of nature and conservation through the joy of imaginative play.

From mind blowing dragons to enchanting mermaids, our authentic educational toys and action figures spark imagination and speak to the innate curiosity in all of us. Regardless of what you are looking for, Safari Ltd® wants to provide you with the best figurines in the industry and a comprehensive learning tool to share with the world.

We are proud of our reputation, commitment and integrity. From our educational figurines to our new website, Safari Ltd® will make learning about the wonders of our world, an experience that lasts a lifetime.

We invite you to Discover the Frontiers of your Imagination® and the joy of educational play with our many signature collections including Toobs®, Good Luck Minis®, Safariology®, dinosaurs, wildlife, sealife, mythical creatures and much more. Exploring the wonders of the world is an inspirational journey, let Safari Ltd® be your guide.

Safari Ltd® will provide you with a truly unique and wonderful learning experience that stays with you for years to come. Browse our incredible product line, use our SafariPedia® section to learn about the amazing creatures that we feature and socialize in our exclusive SafariTopia®.

At Safari Ltd®, we support global efforts in the fields of conservation, animal protection and ecologically sound business practices. We encourage sustainability through raising awareness with Toys that Teach&® for over 30 years and three generations.

Let's start the journey right now!

iSafari Blog

From fun activities, DIY projects and everything else under the sun can be found here on our exclusive Safari blog. iSafari do you?

About Us

This family dream team has been bringing education and imagination to children around the world for over 30 years.


This multimedia gallery showcases our blog, free desktop background images, official fan highlights- even some product inspiration.

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